{
  "type": "book",
  "site": {
    "name": "Kołczan Książek",
    "language": "pl-PL",
    "url": "https://www.kolczanksiazek.pl"
  },
  "formats": "Każda podstrona ma dwie wersje z tymi samymi danymi: JSON (adres strony + .json) i markdown (adres strony + .md). Do każdego `url` w tym dokumencie można dopisać .json albo .md.",
  "title": "Brand orientation. How to manage wisely, drive profitability, and improve revenue growth",
  "subtitle": null,
  "slug": "brand-orientation-how-to-manage-wisely-drive-profitability-and-improve-revenue-growth",
  "url": "https://www.kolczanksiazek.pl/adam-figiel/brand-orientation-how-to-manage-wisely-drive-profitability-and-improve-revenue-growth",
  "json": "https://www.kolczanksiazek.pl/adam-figiel/brand-orientation-how-to-manage-wisely-drive-profitability-and-improve-revenue-growth.json",
  "markdown": "https://www.kolczanksiazek.pl/adam-figiel/brand-orientation-how-to-manage-wisely-drive-profitability-and-improve-revenue-growth.md",
  "authors": [
    {
      "name": "Adam Figiel",
      "slug": "adam-figiel",
      "url": "https://www.kolczanksiazek.pl/adam-figiel"
    },
    {
      "name": "Bartolomeo Rafael Bialas",
      "slug": "bartolomeo-rafael-bialas",
      "url": "https://www.kolczanksiazek.pl/bartolomeo-rafael-bialas"
    }
  ],
  "language": "pl_PL",
  "original_title": null,
  "original_language": null,
  "first_published": "2026-01-01",
  "genres": [],
  "series": [],
  "cover": "https://quivercdn.com/covers/edu-libri/adam-figiel/brand-orientation-how-to-manage-wisely-drive-profitability-and-improve-revenue-growth_978-83-6844-123-9.webp?v=2026-08-15%2003%3A44%3A48",
  "description": "Książka BRAND ORIENTATION pokazuje, dlaczego filozofia zarządzania ma obecnie większe znaczenie niż kiedykolwiek wcześniej, i przedstawia orientację na markę jako jeden z najważniejszych i niedocenianych czynników trwałego sukcesu. Opierając się na najnowszych badaniach naukowych,...",
  "editions": [
    {
      "title": "Brand orientation. How to manage wisely, drive profitability, and improve revenue growth",
      "subtitle": null,
      "url": "https://www.kolczanksiazek.pl/adam-figiel/brand-orientation-how-to-manage-wisely-drive-profitability-and-improve-revenue-growth/9788368441239",
      "publisher": "edu-Libri",
      "publisher_series": [],
      "translators": [],
      "medium": "paper",
      "duration_seconds": null,
      "narrators": [],
      "illustrators": [],
      "cover_artists": [],
      "isbn": "978-83-6844-123-9",
      "pages": 110,
      "published": "2026-01-01",
      "language": "pl_PL",
      "cover": "https://quivercdn.com/covers/edu-libri/adam-figiel/brand-orientation-how-to-manage-wisely-drive-profitability-and-improve-revenue-growth_978-83-6844-123-9.webp?v=2026-08-15%2003%3A44%3A48"
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  "other_languages": [],
  "characters": [],
  "chapters": []
}