Chris Ashworth fuses a career as a creative director driving strategic brand work for global brands with three decades of passion for experimental graphic design and typography. Disorder is the first book dedicated to the product of this rule-breaking output and his inimitable ‘Swiss Grit’ approach, which sees modernist type principles combine with a soulful street aesthetic. From work made for the influential Ray Gun music magazine in the 1990s, through to his more recent hands-on, type-based projects for clients such as Nike and New Order, Disorder is concerned with the human craft of creativity – the details, imperfections and serendipitous moments. Disorder is an AI-free zone. Covering work made from 1997 to 2024, the book features 488 pages of published and unpublished work from Ray Gun (issues 44–58), alongside marked-up chromalins, diary entries and discarded early layouts. Disorder charts the development of Ashworth’s career from an independent designer to becoming creative director at Microsoft in Seattle, and brings together a selection of his ‘found-type’ photography and music-inspired artworks. Ashworth sees his work – craft-based, handmade – as a counterpoint to our screen dependent digital culture, and the manifestation of an alternative view, arguing that creative development away from the computer offers unique and precious merits.
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