{
  "type": "book",
  "site": {
    "name": "Kołczan Książek",
    "language": "pl-PL",
    "url": "https://www.kolczanksiazek.pl"
  },
  "formats": "Każda podstrona ma dwie wersje z tymi samymi danymi: JSON (adres strony + .json) i markdown (adres strony + .md). Do każdego `url` w tym dokumencie można dopisać .json albo .md.",
  "title": "The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert",
  "subtitle": null,
  "slug": "the-customer-driven-marketing-handbook-building-marketing-plans-that-capture-and-convert",
  "url": "https://www.kolczanksiazek.pl/fab-giovanetti/the-customer-driven-marketing-handbook-building-marketing-plans-that-capture-and-convert",
  "json": "https://www.kolczanksiazek.pl/fab-giovanetti/the-customer-driven-marketing-handbook-building-marketing-plans-that-capture-and-convert.json",
  "markdown": "https://www.kolczanksiazek.pl/fab-giovanetti/the-customer-driven-marketing-handbook-building-marketing-plans-that-capture-and-convert.md",
  "authors": [
    {
      "name": "Fab Giovanetti",
      "slug": "fab-giovanetti",
      "url": "https://www.kolczanksiazek.pl/fab-giovanetti"
    }
  ],
  "language": "pl_PL",
  "original_title": null,
  "original_language": "en",
  "first_published": "2025-01-01",
  "genres": [
    {
      "code": "KJ",
      "heading": "Biznes i zarządzanie"
    }
  ],
  "series": [],
  "cover": "https://quivercdn.com/covers/kogan-page/fab-giovanetti/the-customer-driven-marketing-handbook-building-marketing-plans-that-capture-and-convert_978-13-9862-242-5.webp?v=2026-08-17%2003%3A15%3A04",
  "description": "Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down...",
  "editions": [
    {
      "title": "The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert",
      "subtitle": null,
      "url": "https://www.kolczanksiazek.pl/fab-giovanetti/the-customer-driven-marketing-handbook-building-marketing-plans-that-capture-and-convert/9781398622425",
      "publisher": "Kogan Page",
      "publisher_series": [],
      "translators": [],
      "medium": "paper",
      "duration_seconds": null,
      "narrators": [],
      "illustrators": [],
      "cover_artists": [],
      "isbn": "978-13-9862-242-5",
      "pages": 272,
      "published": "2025-01-01",
      "language": "pl_PL",
      "cover": "https://quivercdn.com/covers/kogan-page/fab-giovanetti/the-customer-driven-marketing-handbook-building-marketing-plans-that-capture-and-convert_978-13-9862-242-5.webp?v=2026-08-17%2003%3A15%3A04"
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  "other_languages": [],
  "characters": [],
  "chapters": []
}