INTRODUCTION Homo quaerens se ipsum CHAPTER I I Think, Therefore I Am René Descartes Dualism Origin of Th ought Thought in Communication Models Thought as Message Logos and ethos in the Communication Process The Future of logos CHAPTER II I See, Therefore I Am Homo sapiens and Technological Determinism by Marshall McLuhan Origin of the Image The Image Primacy of Giovanni Sartori Image as Message Imago and ethos in the Communication Process The Future of imago CHAPTER III I Communicate, Therefore I Am Communication as an Examination of Man by Karol Wojtyła I Communicate - as Conscious Acting I Am - as Self-Determination I Communicate, Th erefore I Am - Homo communicans Th e Future of Homo communicans - Persona communicans Freedom and the Truth of Persona communicans CHAPTER IV I Participate, Therefore I Am I Communicate, Therefore I Am in a Community Participation by Karol Wojtyła A Person to Person and Community Dimension of Participation Global Aspect of Participation A Spiritual Dimension of Participation The Future of Participation CONCLUSION Poiema Communication APPENDIX Family in Mass Media World Homogeneity of Media Sphere in Transcendence of the Truth Interaction as a Vector of Balance in the Media Sphere Media Sphere Development through Communio Personarum Theory of Participation in the Media Sphere FIGURES BIBLIOGRAPHY Catholic Church Document References Netography Scientific Works and Achievements of Author