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  "title": "Aristotle's Guide to Self-Persuasion",
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  "authors": [
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  "description": "Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and...",
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      "title": "Aristotle's Guide to Self-Persuasion",
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      "isbn": "978-18-0206-647-0",
      "pages": 274,
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