{
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  "formats": "Każda podstrona ma dwie wersje z tymi samymi danymi: JSON (adres strony + .json) i markdown (adres strony + .md). Do każdego `url` w tym dokumencie można dopisać .json albo .md.",
  "title": "New media in the marketing communication of enterprises in the international market",
  "subtitle": null,
  "slug": "new-media-in-the-marketing-communication-of-enterprises-in-the-international-market",
  "url": "https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat/new-media-in-the-marketing-communication-of-enterprises-in-the-international-market",
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  "markdown": "https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat/new-media-in-the-marketing-communication-of-enterprises-in-the-international-market.md",
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    {
      "name": "Małgorzata Bartosik-Purgat",
      "slug": "malgorzata-bartosik-purgat",
      "url": "https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat"
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  "language": "pl_PL",
  "original_title": null,
  "original_language": null,
  "first_published": "2019-04-30",
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  "series": [],
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  "description": "The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the development of technology and new media, such as social media marketing, 360 degree marketing, inbound...",
  "editions": [
    {
      "title": "New media in the marketing communication of enterprises in the international market",
      "subtitle": null,
      "url": "https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat/new-media-in-the-marketing-communication-of-enterprises-in-the-international-market/9788301206055",
      "publisher": "Wydawnictwo Naukowe PWN",
      "publisher_series": [],
      "translators": [],
      "medium": "paper",
      "duration_seconds": null,
      "narrators": [],
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      "cover_artists": [],
      "isbn": "978-83-0120-605-5",
      "pages": 350,
      "published": "2019-04-30",
      "language": "pl_PL",
      "cover": "https://quivercdn.com/covers/wydawnictwo-naukowe-pwn/malgorzata-bartosik-purgat/new-media-in-the-marketing-communication-of-enterprises-in-the-international-market_978-83-0120-605-5.jpg?v=2026-04-10%2007%3A36%3A09"
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  "chapters": []
}