# New media in the marketing communication of enterprises in the international market

Canonical: https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat/new-media-in-the-marketing-communication-of-enterprises-in-the-international-market/9788301206055

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- Książka: [New media in the marketing communication of enterprises in the international market](https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat/new-media-in-the-marketing-communication-of-enterprises-in-the-international-market) ([New media in the marketing communication of enterprises in the international market.md](https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat/new-media-in-the-marketing-communication-of-enterprises-in-the-international-market.md))
- Autorzy: [Małgorzata Bartosik-Purgat](https://www.kolczanksiazek.pl/malgorzata-bartosik-purgat)
- Wydawnictwo: Wydawnictwo Naukowe PWN
- ISBN: 978-83-0120-605-5
- Liczba stron: 350
- Data wydania: 2019-04-30
- Język: pl_PL
- Oprawa: Softcover

## Opis

The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the development of technology and new media, such as social media marketing, 360 degree marketing, inbound...