Copywriting Third Edition

Copywriting Third Edition - Wydania

2 wydania

Copywriting Third Edition

Wydawnictwo: lkp_quercus

ISBN: 978-15-2942-025-8

ISBN bez myślników: 9781529420258

Typ okładki: Softcover

Liczba stron: 1

Data wydania: 2022-09-13

Język: angielski (Wielka Brytania)

Copywriting Third Edition

Wydawnictwo: lkp_quercus

ISBN: 978-15-2942-024-1

ISBN bez myślników: 9781529420241

Typ okładki: Softcover

Liczba stron: 1

Data wydania: 2022-09-13

Język: angielski (Wielka Brytania)

Dostępne w innych językach

Copywriting Third Edition

Gyles Lingwood

Pierwsze wydanie: 2022-09-13

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.