Visual Merchandising Fourth Edition

Visual Merchandising Fourth Edition - Wydania

2 wydania

Visual Merchandising Fourth Edition

Wydawnictwo: lkp_quercus

ISBN: 978-15-2942-318-1

ISBN bez myślników: 9781529423181

Typ okładki: Softcover

Liczba stron: 1

Data wydania: 2022-05-02

Język: angielski (Wielka Brytania)

Visual Merchandising Fourth Edition

Wydawnictwo: lkp_quercus

ISBN: 978-19-1394-732-3

ISBN bez myślników: 9781913947323

Typ okładki: Softcover

Liczba stron: 1

Data wydania: 2021-11-18

Język: angielski (Wielka Brytania)

Dostępne w innych językach

Visual Merchandising Fourth Edition

Tony Morgan

Pierwsze wydanie: 2021-11-18

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.