Visual Merchandising Third Edition

Visual Merchandising Third Edition - Wydania

2 wydania

Visual Merchandising Third Edition

Wydawnictwo: lkp_quercus

ISBN: 978-17-8067-687-6

ISBN bez myślników: 9781780676876

Typ okładki: Softcover

Liczba stron: 1

Data wydania: 2016-02-02

Język: angielski (Wielka Brytania)

Visual Merchandising Third Edition

Wydawnictwo: lkp_quercus

ISBN: 978-17-8067-924-2

ISBN bez myślników: 9781780679242

Typ okładki: Softcover

Liczba stron: 1

Data wydania: 2015-09-14

Język: angielski (Wielka Brytania)

Dostępne w innych językach

Visual Merchandising Third Edition

Tony Morgan

Pierwsze wydanie: 2015-09-14

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.